Product Strategy & Vision
Setting direction and framing the bet, from 0-to-1 concepts to the high-fidelity visions executive teams use to commit.
Design Portfolio — Vol. 2026
Principal Designer of
21 years shaping products across voice, touch, gesture, and screen. From the first customer insight to the last shipped detail. Most recently leading design for Life360 Pet and Tile trackers. Design led, AI native advocate.
Designing products at
A full-stack designer that carries an idea from 0-to-1 strategy through shipping, roadmap planning and AI native enhancement.
Capabilities
Product Design
Research, UX wireframes and journey mapping, with AI helping me explore more directions and shape the whole experience before a pixel is drawn.
AI & Conversational
Designing AI-first products and conversational interfaces from the ground up, treating prompts, models, and flows as design material.
Leadership & Critique
Setting direction and running critiques, while helping teams fold AI into the work without losing craft.
High Fidelity Prototyping
Rapid, high-fidelity prototypes that are increasingly AI-assisted and built in code, so an idea can be felt before it is argued for.
User Research & Testing
Talking to customers, running usability tests, and synthesizing what I learn into clear direction the team can act on.
Service Design
End-to-end blueprints across every person, system, and touchpoint, with AI helping map the journey and surface additional gaps.
UI & Visual Design
Polished, accessible interfaces where every state and detail is deliberate, using AI to spin up and pressure-test variations quickly.
Design Systems
Building and maintaining component libraries, tokens, and patterns so teams can move fast and stay consistent at scale.
Tools
Figma
Where I do most of my work, from research and wireframes through to high-fidelity UI and journey maps.
Claude Code
I use Claude Code as an AI pair-programmer to prototype, build, and ship real working interfaces in code.
Claude & Gemini
I use Claude and Gemini to augment my problem solving and direction exploration, getting from a blank page to a draft fast.
Dovetail
I keep research and interviews in Dovetail, tagging and synthesizing so the insights actually shape the work.
Amplitude
I use Amplitude to see how people really behave and close the loop between a design and its impact.
Vercel
I deploy and host prototypes and production sites on Vercel, with a live preview on every change.
Xcode
I build and test native iOS prototypes in Xcode to feel how an experience behaves on a real device.
Adobe Creative Suite
I reach for Photoshop, Illustrator, and After Effects whenever I need visual craft, illustration, or motion.
Jira
I run my work in Jira to keep product, engineering, and design aligned and moving through delivery.
Designing from the customer in.
I'm an AI-native Principal Product Designer who helps businesses turn ambiguous problems into products customers love and teams can actually ship. I design AI-first, from the ground up.
What I bring is the full arc. I start from the customer and the business goal, frame the problem before anyone touches a pixel, and stay close to the detail as the work becomes real. Across 21 years, the last 8 as a Principal, I've done this on wearables, mobile, tablet, TV, and multi-modal voice, touch, and gesture.
I'm at my best on 0-to-1 products, where the path isn't obvious yet. Most recently I led product design for Life360's Pet GPS tracker and Tile trackers, taking them from early concept to shipped.
I work as a true partner, not a designer who hands off mockups. I give PMs a clear customer story and the trade-offs behind each call, pair closely with engineering so the build matches the intent, and lean on research to keep us honest. The customer stays at the center of all of it.
Earlier in a product's life, I help leaders set direction and commit to a bet. I make ideas tangible through vibe coded high-fidelity real prototypes, so a team can feel a concept before they have to argue for it. I've pitched that kind of work directly to past Microsoft CEO Steve Ballmer, and Amazon Founder and Chairman Jeff Bezos.
I raise the bar through critique. I give and seek honest feedback, because the diverse opinions in a room make the product better and keep the whole team growing.
When things get hazy and confusing, the fun really starts. With some big, bold ideas, you can shake things up and make your mark. But remember — you've got to start from the end and work your way back to the beginning to really make it happen. Let's go.
US Patents
07 granted- 01 Voice Communication Targeting User Interface #11204685
- 02 Automated Messaging #11102624
- 03 Voice Communication Targeting User Interface #10572107
- 04 User Interface with Media Content Prediction #10055088
- 05 Automated Messaging #9992642
- 06 Small Device and Touch Interface Form Fields #20100138732
- 07 System and Method for Displaying Media Items #20090119589
Outside of work, I love spending time with my wife, two kids, and our dog. I also enjoy making — turning digital designs into physical objects with a CNC machine, laser engraver, and Cricut, in wood and other natural materials.
